Hi, I’m Noelsy – wife, mum of three energetic surf groms, and the heart behind Charlie’s Onesie.

When I was pregnant with our first bub, I was determined to keep it a surprise – no gender reveal, no colour stereotypes. But when I went shopping, I found only two extremes: outfits that screamed “boy” or “girl,” or plain beige unisex options. Disappointed, I bought what I could, hoping to find something better later. Then our little one arrived six weeks early, surprising everyone.

 That experience opened my eyes.

Gender stereotyping starts earlier than we realise, and it begins with what we dress them in. Research shows that when babies are dressed in pink or blue, they are treated differently; these social expectations shape how children grow to perceive themselves and others.

That’s why it’s so important to challenge it from birth.

At Charlie’s Onesie, we create colourful, comfortable, practical pieces that do exactly that, ensuring every baby is treated equally from the very beginning.

Join the movement to end gender stereotyping today!